As we spotted some similarities in the pitfalls of email signatures, we decided to create 5 characters inspired by these situations, illustrated by their email signatures. It's up to you to judge whether or not you identify with one of these "criminals" email signature ...

1- Franck the creative, his crime: using "Comic Sans MS".

He shows up in many companies and reveals his pronounced taste for the famous "Comic Sans MS" typography revealed in the 90s. Certainly, it was successful for few years, too bad that this success is now over. Our advice? Avoid it at all costs: in your email signatures or elsewhere!

2- Camille the selfie pro, her crime: choosing the wrong photo

She loves to take selfies, at her birthday party, with her friends and even at home. What's the problem? Using a selfie as a photo in a professional context doesn't make a good impression... Especially in your email signatures. Our advice? Avoid selfies.

3- Arnold the artist, his crime: using a little too much color

Usual inhabitant in the corporate world, he absolutely loves to use colors in his visuals especially when they are not part of the company's graphic chart. Our advice? Even if colourful visuals are fun, limit them to those that (really) represents your company...

4- Ginie the untraceable, his crime: avoiding to be contacted

Usually she is satisfied with the minimum, add her name and her email is the best she can do. Unless this data is already entered automatically...

As you can see, Ginie doesn't like to fill in too many fields, so you will have difficulty contacting her without her mobile number or address. Good luck!

Our advice? Add your contact information (phone, e-mail, address, job title...). Follow this advice and your contacts will be able to thank you.

5- Jean the Swiss Army Knife, his crime: a too exhaustive title

We meet him often, he is gifted and versatile. This versatility is sometimes a little too present... For example, Jean likes to indicate in the title of his email signature that he is at the same time Freelance, CEO, Coach and much more!

Even if we particularly like this type of atypical and multidisciplinary profile, we have to admit that it can somewhat slow down your interlocutors. Our advice? Go to the essentials and only share the title adapted to your audience, the one that will be in direct contact with your email signatures.

This article is finished, we hope you enjoyed it! Maybe you will have recognized yourself or one of your peers.

See you soon for new content!